In 2013 WowSystems launched a new software product aimed specifically at a very demanding user base: Apple iOS and MacOS users interested in diagramming tools. Delineato - the Italian word for “outlined” - was the name of that product, which was designed in a stylish, minimalistic approach.
“There’s an endless array of minimalist, “distraction free” text editors to capture notes and ideas, but what about more visual, free-form thoughts? Delineato is a new diagramming and mind-mapping Mac app with a clean design and lack of visual clutter.” – MacGems, MacWorld 2013
A large amount of software products offer a wide range and number of features. This is called “featuritis” or “creeping featurism” and tends to rise with each release of the product. “Featuritis” often adds unnecessary complexity to software, leading to longer learning curves and overall confusing the users and degrading their experience. We took a look to a new design approach tendency that has been coming up, the so-called “What You Get is What You Need” concept that argues that products should be very focused, simple and with minimalistic interfaces in order to help users conduct their tasks in distraction-free ambiences.
IN 2013, WE WERE SUPER HAPPY TO SEE DELINEATO PRO FEATURED BY APPLE INC. AS A “NEW BEST APP” WORLDWIDE. BUT MOST IMPORTANTLY, WE WERE SURPRISED TO SEE THE MANY USES BEING GIVEN TO DELINEATO, IN SO MANY DIFFERENT COUNTRIES AND DIFFERENT COMPANIES
As soon as it was launched, Delineato Pro became very popular amongst the MacOS community, getting high marks and great reviews. Even a Japanese fan offered himself to translate the app for Japanese for us
Do note that in terms of marketing we had done absolutely... nothing!
Users started bombing Wow! with suggestions and more features requests but we kept our approach on simply adding what was considered in accordance to the What You Get is What You Need philosophy. It is very easy to give up to clients’ and users’ pressure in order to add more features - that they think are necessary - and keep them happy but this often translates in bad coding and analysis, with the requested feature just being useful for a small minority of users. Just think about a powerful tool such as Microsoft Excel. It has so many features and despite being well done, its interface is a bit confusing and regular users just make use of around 5%-10% of the features it has.
This coherence and approach played a major role in the success behind Delineato Pro. The tool obviously reasoned to specific needs that were felt by users but the simplicity of the idea and the interface is what really add it up. It was this philosophy and design that made users from all over the world, despite their cultural different contexts, pay and adopt Delineato Pro as their number one diagramming and mindmapping software.
The popularity that Delineato Pro, it’s design and philosophy were the key issues that made Apple Inc. feature the software as a New and NoteWorthy app in the Mac App Store worldwide.
All combined made Delineato Pro the #1 paid app (overall and productivity tools category) for MacOS X in many countries such as Japan, South Korea, Germany, UK or Australia and reached top #3 in many more (US, Canada, Spain, etc.).
"There are mind-mapping tools out there but not many this stylish" (...) "clean, crisp diagramming (...) efficient keyboard shortcuts" - MacFormat UK
"Diagramming apps tend to be complex with a rather stiff learning curve. That’s not the case with Delineato." -The New Way To Diagram - McSolo.com
"Delineato: The App That Reinvents Mind Mapping" - Mac App Storm