Persuasive design is a fairly recent approach to improving your conversion rates allowing a stronger, emotional connection between your customers with your brand. But with Madalena – our persuasive, realistic avatar – we have taken one big step further.

Madalena looks real, acts real and has a built-in reasoning engine that allows her to apply diverse social influence strategies in order to induce behaviour change.

Madalena can be applied to a variety of scenarios: WowSystems has been deploying her as a realistic, full-size “person” who lives inside a kiosk.

The kiosk is touch-sensitive and has sensors that allow the processing and interpretation of the user’s signals. Madalena’s inference engine can react accordingly. Some behaviours are simple: for instance, when the visitor is leaving, Madalena waves goodbye. Other behaviours are more subtle, but complex. For instance, Madalena can convince a customer to add another touristic experience to the pack, just like a persuasive tour guide would do.

According to the peculiarities of your business, our team conducts market and user research in order to customize and fine-tune Madalena. Your virtual avatar will always be unique and will adapt to your clients’ persuasive profiles. The visuals play a big part and Madalena can assume various looks & feelings, according to your brand‘s needs and image.

RESEARCH HAS SHOWN THAT USER INTERFACES THAT INCLUDE A PLEASING AESTHETIC AND EMOTIONAL DESIGN CAN LEAD TO HIGHER LEVELS OF CUSTOMER SATISFACTION.
BUT MADALENA TAKES IT TO THE NEXT LEVEL WITH REALISTIC PERSUASIVE STRATEGIES THAT EFFECTIVELY WORK.

Madalena has been deployed in several tourism sales offices, touristic sites’ kiosks and museums. However, she can also be useful improving your online sales. Wherever Madalena has been installed, revenues have increased, visibility has tripled and brand awareness became stronger. In fact, users reported that the realistic avatar image is what grabs their attention first – setting apart from the typical kiosks solutions – but what kepts them using and coming back, is the interactivity and emotional intelligence that Madalena shows.

The emotional appeal that Madalena offers translates – in the user’s mind – in a direct emotional appeal and connection with the brand. Not only the solution provides added-value in terms of sales, useful information for the client and brand awareness but it also creates a mindset of innovation, emotion and customer-care.